Decreasing the Fever of Illusion
59
Therefore Kuntīdevī says,  tvām akiñcana-gocaram , indicating that to be free from the intoxication caused by high birth, opulence, education, and beauty is a good qualification.
Nonetheless, when one becomes Kṛṣṇa conscious, these same material assets can be used for the service of Kṛṣṇa. For example, the Americans who have joined the Kṛṣṇa consciousness movement were materially intoxicated before they became devotees, but now that their intoxication is over, their material assets have become spiritual assets that may be helpful in furthering the service of Kṛṣṇa. For example, when these American devotees go to India, the Indian people are surprised to see that Americans have become so mad after God. Many Indians strive to imitate the materialistic life of the West, but when they see Americans dancing in Kṛṣṇa consciousness, then they realize that this is what is actually worthy of being followed.
Everything can be used in the service of Kṛṣṇa. If one remains intoxicated and does not use one's material assets for the service of Kṛṣṇa, they are not very valuable. But if one can use them for the service of Kṛṣṇa, they become extremely valuable. To give an example, zero has no value, but as soon as the digit one is placed before the zero, the zero immediately becomes ten. If there are two zeros, they become one hundred, and three zeros become one thousand. Similarly, we are intoxicated by material assets that are actually no better than zero, but as soon as we add Kṛṣṇa, these tens and hundreds and thousands and millions of zeros become extremely valuable. The Kṛṣṇa consciousness movement therefore offers a great opportunity to the people of the West. They have an overabundance of the zeros of materialistic life, and if they simply add Kṛṣṇa their life will become sublimely valuable.