The Vital Force of the Universe
91
portunity to do so. Therefore Caitanya Mahāprabhu says,  etādṛsī tava kṛpā bhagavan mamāpi : "My dear Lord, You are so kind to me that You are always prepared to give me Your association."  Durdaivam īdṛśam ihājani nānurāgaḥ : "But I am so unfortunate that I do not take advantage of this opportunity."
Our Kṛṣṇa consciousness movement is simply requesting people, "Chant Hare Kṛṣṇa." There was a cartoon in some newspaper that depicted an old lady and her husband sitting face to face. The lady is requesting her husband, "Chant, chant, chant." And the husband is answering, "Can't, can't, can't." So in this same way, we are requesting everyone, "Please chant, chant, chant." But they are replying, "Can't, can't, can't." This is their misfortune.
Still, it is our duty to make all such unfortunate creatures fortunate. That is our mission. Therefore we go into the street and chant. Although they say "Can't," we go on chanting. That is our duty. And if somehow or other we place some literature in someone's hand, he becomes fortunate. He would have squandered his hard-earned money in so many nasty, sinful ways, but if he purchases even one book, regardless of the price, his money is properly utilized. This is the beginning of his Kṛṣṇa consciousness. Because he gives some of his hard-earned money for the Kṛṣṇa consciousness movement, he gets some spiritual profit. He is not losing; rather, he is gaining some spiritual profit. Therefore our business is somehow or other to bring everyone to this Kṛṣṇa consciousness movement so that everyone may spiritually profit.
When Kṛṣṇa appeared on earth, not everyone knew that He was the Supreme Personality of Godhead. Although when there was need He proved Himself the Supreme Godhead, He generally appeared to be just like an ordinary human being. Therefore Śukadeva Gosvāmī, while describing how Kṛṣṇa played as one of the cowherd boys, points out Kṛṣṇa's identity. Who is this cowherd boy? Śukadeva Gosvāmī says,  it-tham satām brahma-sukhānubhūtyā . The impersonalists meditate upon the impersonal Brahman and thus feel some transcendental bliss, but Śukadeva Gosvāmī points out that the source of that transcendental bliss is here—Kṛṣṇa.
Kṛṣṇa is the source of everything ( aham sarvasya prabhavaḥ ), and therefore the transcendental bliss that the impersonalists try to experience by meditating on the impersonal Brahman in fact comes from Kṛṣṇa. Śukadeva Gosvāmī says, "Here is the person who is the source of  brahma-sukha , the transcendental bliss that comes from realization of Brahman."