84 Elevation to Krsna Consciousness

through this movement. Interest in Krsna conscious-
ness is not commonplace. In Bhagavad-gita it is said
that out of many millions and billions of persons,
only one is interested in achieving perfection. If
we can advertise that simply by reading this book
and meditating for fifteen minutes anyone can
immediately get power, become successful in busi-
ness and pass his examination, many people would
be attracted to the book. People are not attracted
to Krsna consciousness because they prefer to be
cheated by maya. They think that the perfection of
life is in eating a great supply of food, or in sleeping
twenty hours, or in having a new mate every night
or every day. People are interested in these things,
but not in the perfection of life.

Every intelligent man should at least experiment
with Krsna consciousness. He should say, “All right.
I have been enjoying this eating and sleeping for so
many lives. These things were available for me to
enjoy in my bird and animal bodies. Now in this
life let me restrict the four principles of animalistic
life—eating, sleeping, defending and mating—and let
me devote my time to developing Krsna conscious-
ness. In this way my life will be successful.”

It is not that we have coined this term ‘“‘Krsna
consciousness.” Krsna consciousness is the oldest
phrase in the history of the world:

man-mana bhava mad-bhakto
mad-yaji mam namaskuru

mam evaisyasi satyam te
pratijane priyo ’si me
