Further Consideration of Devotional Principles 79
holy name of the Lord, or else of hearing the holy name of the Lord.
In this way, everyone will be given the chance to elevate himself to
the kingdom of God. In other words, even a common man, simply by
visiting such a temple, will be able to attain the highest benedictions,
not to mention the devotees who are constantly engaged in the ser-
vice of the Lord in full Krsna consciousness.

In this connection, there is a statement in the Fourth Canto of the
Srimad-Bhagavatam, wherein King Prthu says to his subjects: “My
dear citizens, please note that the Supreme Personality of Godhead,
Hari, is actually the deliverer of all fallen conditioned souls. No demi-
god can perform this act of delivering the conditioned souls, because
the demigods themselves are conditioned. A conditioned soul cannot
deliver another conditioned soul. Only Krsna or His bona fide repre-
sentative can deliver him. The Ganges water which is flowing down
from the toe of Lord Visnu falls upon the earthly planet and other
planets and thereby delivers all the conditioned sinful living entities.
So what need is there to speak of the deliverance of persons who are
always engaged in the service of the Lord? There is no doubt about
their liberation, even if they have stocks of sinful activities from
many, many births.” In other words, a person who is engaged in the
worship of the Deities can minimize his stock of sinful reactions com-
ing from many, many previous births. This process of worshiping the
Deity has already been described, and one should try to follow these
rules and regulations seriously.

In the Linga Purana there is a statement about glorifying and sing-
ing about the Lord. It is said there: ““A brahmana who is constantly
engaged in singing the glories of the Lord is surely elevated to the
same planet as the Supreme Personality of Godhead. Lord Krsna ap-
preciates this singing even more than the prayers offered by Lord

iva.”

When a person loudly chants the glories of the Lord’s activities,
qualities, form, etc., it is called sankirtana. Sankirtana also refers to
the congregational chanting of the holy name of the Lord.

In the Visnu-dharma there is a statement glorifying this process of
congregational chanting: ““My dear King, this word ‘Krsna’ is so aus-
picious that anyone who chants this holy name immediately gets rid
