“In this age of quarrel and hypocrisy,” say the

Vedic literatures, “the easiest way to achieve

self-realization is to chant the Lord's holy

names.” As always, Srila Prabhupdada taught

by his own example (1). Also, he established

Golden Avatar Productions, a twenty-four-
track recording studio (2), to send out the
message of Krsna consciousness through
records, tapes, and the broadcast media. Srila
Prabhupada looked not only to his disciples but
to their children and their children’s children to
perpetuate the chanting of the holy names (3).
In 1972 he introduced Gurukula, the Vedic
system of primary and secondary education (4).

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