“In this age of quarrel and hypocrisy,” say the
Vedic literatures, “the easiest way to achieve
self-realization is to chant the Lord's holy
names.” As always, Srila Prabhupada taught
by his own example (1). Also, he established
Golden Avatar Productions, a twenty-four-
track recording studio (2), to send out the
message of Krsna consciousness through
| records, tapes, and the broadcast media. Srila
Prabhupada looked not only to his disciples but
to their children and their children’s children to
| perpetuate the chanting of the holy names (3).
In 1972 he introduced Gurukula, the Vedic
system of primary and secondary education (4).
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