252 Srimad-Bhagavatam [Canto 7, Ch. 5

trad api sunicena
taror api sahisnuna
amaninaé manadena

kirtaniyah sada harih

A devotee can very peacefully chant the holy name of the Lord by behav-
ing more humbly than the grass, being tolerant like a tree and offering
respects to everyone, without expecting honor from anyone else. Such
qualifications make it easier to chant the holy name of the Lord. The pro-
cess of transcendental chanting can be easily performed by anyone. Even
if one is physically unfit, classified lower than others, devoid of material
qualifications or not at all elevated in terms of pious activities, the chant-
ing of the holy name is beneficial. An aristocratic birth, an advanced
education, beautiful bodily features, wealth and similar results of pious
activities are all unnecessary for advancement in spiritual life, for one
can very easily advance simply by chanting the holy name. It is under-
stood from the authoritative source of Vedic literature that especially in
this age, Kali-yuga, people are generally short-living, extremely bad in
their habits, and inclined to accept methods of devotional service that are
not bona fide. Moreover, they are always disturbed by material condi-
tions, and they are mostly unfortunate. Under the circumstances, the
performance of other processes, such as yajria, dana, tapah and kriya—
sacrifices, charity and so on—are not at all possible. Therefore it is
recommended:

harer nama harer nama
harer némaiva kevalam

kalau nasty eva nasty eva
nasty eva gatir anyatha

“In this age of quarrel and hypocrisy the only means of deliverance is
chanting of the holy name of the Lord. There is no other way. There is no
other way. There is no other way.” Simply by chanting the holy name of
the Lord, one advances perfectly in spiritual life. This is the best process
for success in life. In other ages, the chanting of the holy name is equally
powerful, but especially in this age, Kali-yuga, it is most powerful.
Kirtanéd eva krsnasya mukta-sarigah param vrajet: simply by chanting
