112 Srimad-Bhagavatam [Canto 7, Ch. 7
TRANSLATION
My dear friends, O sons of the demons, in the same favorable
way that one sees himself and takes care of himself, take to devo-
tional service to satisfy the Supreme Personality of Godhead, who
is present everywhere as the Supersoul of all living entities.
PURPORT
The word dtmaupamyena refers to thinking others to be like oneself.

One can very intelligently conclude that without devotional service,
without becoming Krsna conscious, one cannot be happy. Therefore the
duty of all devotees is to preach Krsna consciousness everywhere all over
the world, because all living entities without Krsna consciousness are
suffering the pangs of material existence. To preach Krsna consciousness
is the best welfare activity. Indeed, it is described by Sri Caitanya
Mahaprabhu as para-upakara, work for the true benefit of others. The
activities of para-upakdra have been especially entrusted to those who
have taken birth in India as human beings.

bharata-bhimite haila manusya-janma yara

Janma sarthaka kari’ kara para-upakara

(Ce. Adi 9.41)
The entire world is suffering for want of Krsna consciousness. Therefore
Sri Caitanya Mahaprabhu advised all human beings born in India to
make their lives perfect by Krsna consciousness and then preach the
gospel of Krsna consciousness all over the world so that others may be-
come happy by executing the principles of Krsna consciousness.
TEXT 54

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qa wacatfe fea: ART ATA

AMAT: TAHT: AeA ASAT TAI

daiteya yaksa-raksarsi
striyah stidra vrajaukasah
khaga mrgah papa-jivah
santi hy acyutatam gatah
