236 Srimad-Bhagavatam [Canto 9, Ch. 24
tada tu bhagavan isa
dtmanam srjate harih

yada —whenever; yada —whenever; hi—indeed; dharmasya—of the
principles of religion; ksayah—deterioration; vrddhih—increasing;
ca—and; pdpmanah—of sinful activities; tada—at that time; tu—in-
deed; bhagavan—the Supreme Personality of Godhead; isah—the
supreme controller; dtmanam—personally; srjate—descends; harih—
the Supreme Personality of Godhead.

TRANSLATION

Whenever the principles of religion deteriorate and the prin-
ciples of irreligion increase, the supreme controller, the Per-
sonality of Godhead Sri Hari, appears by His own will.

PURPORT

The principles by which an incarnation of the Supreme Personality of
Godhead descends upon earth are explained in this verse. The same prin-
ciples are also explained in Bhagavad-gita (4.7) by the Lord Himself:

yada yada hi dharmasya
glanir bhavati bharata
abhyutthanam adharmasya
taddtmanam srjamy aham
“Whenever and wherever there is a decline in religious practice, O de-
scendant of Bharata, and a predominant rise of irreligion—at that time I
descend Myself.”

In the present age, the Supreme Personality of Godhead has appeared
as Sri Caitanya Mahaprabhu to inaugurate the Hare Krsna movement. At
the present time, in Kali-yuga, people are extremely sinful and bad
(manda). They have no idea of spiritual life and are misusing the
benefits of the human form to live like cats and dogs. Under these
circumstances Sri Caitanya Mahaprabhu has inaugurated the Hare Krsna
movement, which is not different from Krsna, the Supreme Personality
of Godhead. If one associates with this movement, he directly associates
